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Effectiveness
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Effectiveness

Dn'A

Dn'A

Drawing upon 34 billion data points, 300 merchant categories, 56 audience segments, 2,500 postcodes, 58,000 geographic areas and 15,000 census variables, Dn'A is a planning and optimisation capability based on real-world behaviours.

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Effectiveness

IRIS

IRIS

Partnering with global media, data and insights company Pureprofile, IRIS offers clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.

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Effectiveness

Proprietary Research

Proprietary Research

Working with the most reputable research partners to unveil robust insight into a variety of subjects. From the effect of movement on brain function to GPS tracking, our bespoke proprietary research pieces are an investment into a deeper audience understanding to help produce smarter solutions.

Measurement

MOVE

MOVE

MOVE is Australia’s premier quantitative Audience Measurement currency for Out-of-Home Media, covering major OOH environments including roadside, airports, railway/bus stations, buses/trams and shopping centres.

MOVE website

Audience

geoTribes Explorer

Benefit of geoTribes Explorer

geoTribes Explorer is an audience profiling tool for proximity marketing - allowing APN Outdoor assets to be mapped against audience demographic and psychographic targets.

Audience

Nielsen Consumer & Media View

Benefit of Nielsen Consumer & Media View

22,000 respondents helping brands better understand consumer behaviour, attitudes, brand perceptions and media and consumption habits.