APN Outdoor - Research

Audience Trends Information

Bespoke research pieces uncovering emerging audience trends.

Sep - 01 - 2018

Why APN Outdoor and Summer are a match made in heaven

APN Outdoor knows audiences beyond just demographics… and this year we have even more audience-rich data than ever before thanks to Dn’A, our inhouse data capability, which gives us actual spending data to back up the claims.

Seasonal Trends

Oct - 26 - 2017

Chinese Passenger Profiles

The world's fastest growing middle class are a consumer powerhouse... and they're soon to be Australia's largest source of international passengers. Get to know what's motivating some key Chinese passenger segments.

Headline Series

Sep - 21 - 2017

Millennial Mums & Dads

More educated, connected, digitally empowered than their parents, Millennials are the most powerful consumer cohort in history. But most Millennials are entering a new phase of their life. So, what does this mean for brands?

Headline Series

Jun - 15 - 2017

XtrackTV

With over 4.6 million commuting via rail on a typical day in Australia, we look a little closer into the audiences frequenting the rail environment.

Headline Series

Jan - 26 - 2017

Gen Zs

Generation Z are an increasingly critical and fast-emerging group of consumers. With this generation the learners of today and the employees of tomorrow, understanding what has shaped them, as well as what motivates them, is critical.

Headline Series

Mar - 17 - 2016

Socialisation of Outdoor

Life's remote control. Unpacking the synergy of Mobile, Social & Digital Outdoor

Headline Series

Landmark research Information

From neuroscience to ethnography, APN Outdoor invests in proprietary landmark research to uncover the real drivers of Outdoor efficacy.

Apr - 20 - 2017

Transit Factor

In an industry first, APN Outdoor joined forces with renowned research companies The Lab and Neuro-Insight to discover the formula behind the power of movement.

Landmark research

May - 09 - 2016

Media Attention

In 2016, APN Outdoor in partnership with Clarity Strategic Research explored the symbiotic relationship between the different ad media platforms with particular focus on Outdoor and TV.

Landmark research

Aug - 12 - 2015

#myrealworld

Conducted in 2015 by The Lab, #myrealworld provides deeper insight into what Transit media means to Australians - how they feel about the format and how they interact with it on a daily basis.

Landmark research

Product research Information

Turning the spotlight to each APN Outdoor product, we analyse what makes them standout and how they uniquely communicate to different audiences.

Nov - 23 - 2017

The Journey Starts Here

Reaching a hard-to-reach audience when they have nothing but time to fill, Airports offer an advertising opportunity like no other.

Airport

Sep - 13 - 2017

The Digital Heavyweights

In 2008 APN Outdoor introduced Australia’s first digital billboard and have continued to lead this space ever since, giving new life to the Outdoor canvas. In 2017 we mark the 100th screen, making APN Outdoor unmatched in coverage and unparalleled in the ability to fit any strategic brief.

Digital Billboards

Nov - 23 - 2017

Forever Young

A classic by definition is something that stands the test of time, being reinterpreted as the world around it changes. Billboards are the oldest advertising format in the world for good reason. A classic never goes out of style.