The worlds fastest growing middle class are a consumer powerhouse... and they're soon to be Australia's largest source of international passengers.
Did you know?
This edition of The Headline Series shines a light on the worlds fastest growing middle class, understanding whats driving demand and why.
Pulling from a series of peer-reviewed research studies as well as our own proprietary research, we've compiled key finding into this compelling edition of The Headline Series.
In the past 5 years, Chinese passenger numbers have more than doubled with over 1 million visiting our shores in 2016. Their tourism expenditure dwarfs other markets and their demand for Australia's quality goods and services continue to bolster a plethora of industries including education, retail, pharmaceuticals and real estate, to name a few.
As political relations and the relaxation of visa constraints continue to strengthen the AU-CH connection, this Headline Series unmasks the core audience groups affecting key categories in Australia:
The Vuitton Vacationer
To find out more about Chinese Passenger Profiles and the results from the latest instalment of the Headline Series, contact your Account Manager today.
Get in touch to see the full presentation and find out how we can better help you connect with this audience