Case Study

Pureprofile

May - 2018

Pureprofile utilised APN Outdoor’s national digital rail network to encourage commuters to download and engage with their online research panel. Run exclusively through XtrackTV, the campaign yielded outstanding results. 

 

Key statistics

0 %

increase in Pureprofile app downloads

0 %

increase in panel registrations

0 %

said they looked into the Pureprofile advertisement immediately while still on the platform

A high dwell, captive audience driving action.

The campaign, which featured a 15 second TVC on XtrackTV screens across five metro markets, lasted two weeks from January to February 2018 and saw Pureprofile app downloads more than doubled proving the effectiveness of the format in driving online activation and the benefit that can have for advertisers.

APN Outdoor’s General Manager, Marketing, Charlotte Valente, said: “The results of our partnership with Pureprofile are incredibly exciting, proving the tangible benefits of the XtrackTV platform in driving immediate action.

“XtrackTV is the only full-motion, audio-enabled, national digital network. This, combined with the strengths of the rail environment in providing a high-dwell, high-frequency, captive audience, truly cements why 67% of participants said they looked into the Pureprofile advertisement immediately while still on the platform.