Born in the 1980s through to the mid 1990s, Millennials and their spending habits have been a major focus for consumer researchers over the past decades.
This group now need to be reassessed as they move into a different phase of their lives. More than half are now parents!
With this change comes change in motivations, priorities, spending habits and of course media consumption.
In Australia, there are currently over 3 million Millennial Mum's and Dad's.