This edition of The Headline Series shines a light on the worlds fastest growing middle class, understanding whats driving demand and why.
Pulling from a series of peer-reviewed research studies as well as our own proprietary research, we've compiled key finding into this compelling edition of The Headline Series.
In the past 5 years, Chinese passenger numbers have more than doubled with over 1 million visiting our shores in 2016. Their tourism expenditure dwarfs other markets and their demand for Australia's quality goods and services continue to bolster a plethora of industries including education, retail, pharmaceuticals and real estate, to name a few.
As political relations and the relaxation of visa constraints continue to strengthen the AU-CH connection, this Headline Series unmasks the core audience groups affecting key categories in Australia:
The Vuitton Vacationer
To find out more about Chinese Passenger Profiles and the results from the latest instalment of the Headline Series, contact your Account Manager today.