SYDNEY: Leading Outdoor media company, APN Outdoor, has today announced the extension of one of their largest contracts, Sydney Trains. The multi-year agreement covers their unique rail assets and a range of key static and digital billboards, altogether very significant to APN Outdoor’s current all-embracing media portfolio.
With an impressive suite of 32 digital screens (XtrackTV) and over 550 Cross Track posters in Sydney, the extension allows APN Outdoor to continue their domination of the rail environment and to reach the highly desirable commuter audience on platform level, setting them apart from other Outdoor media companies.
Furthermore, the relationship extends to cover multiple strategically placed roadside and premium backlit Posters as well as several static and high status digital billboards, resulting in approximately 1,500 advertising faces in total.
James Warburton, CEO of APN Outdoor said: “Our relationship with Sydney Trains started over 20 years ago and we’re delighted to continue working them and to be able to provide our clients with truly unique and engaging assets across a magnitude of formats”.
APN Outdoor will continue to explore future growth opportunities with Sydney Trains, with a particular focus on expanding its existing digital billboard portfolio.
The continuation of the Sydney Trains contract with APN Outdoor commences from 30 November 2018.
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.