The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre games hype, final team announcements, daily countdowns and special messages from the AOC and winter athletes.
Over the course of the Games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual meet the team creatives.
James Warburton, CEO of APN Outdoor said: “The power of Outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports”.
Strath Gordon, Head of Public Affairs and Communications, AOC comments: “We are thrilled to work with APN Outdoor again to engage and excite Australians. The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic Team is world-class and we hope the entire nation tunes in to support this amazing team of athletes.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.