Reaching nearly 1.5 million commuters a week, the Tullamarine Freeway is one of Australia’s busiest freeways and a gateway from the CBD to Melbourne Airport. The current CityLink Tulla Widening Project will upgrade 24 kilometres of freeway from Melbourne Airport to Power Street, Southbank and in turn increase the freeway’s capacity by up to 30 per cent.
This is a noteworthy win for APN Outdoor, with the company having already moved from strength to strength in the first half of 2017. Just last month, APN Outdoor revealed plans to reach 100 Elite Screens by the end of the year, a number currently unsurpassed by any other Outdoor media company in Australia.
APN Outdoor’s new plans for development on the Tullamarine Freeway include conversion of three significant Landmark panels to digital Elite Screens, located on the overpasses of Victoria & Wilson Streets and Reynard Street (inbound) as well as Dean & Dawson Streets (outbound), to complement the existing Napier Street screen outbound.
Plans for development remain subject to necessary approvals.
In addition, pending relevant approvals, an architecturally designed double-sided portrait digital Elite Screen is planned north west of Mickleham Road, targeting people travelling to and from the airport. Set upon a crest, the site will be highly visible for both inbound and outbound commuters alike.
APN Outdoor’s CEO, Richard Herring, commented, “In keeping with our leading digital strategy, we have reviewed the Tullamarine Freeway with a harmonised approach of less is more. Being the first media company to develop on this freeway, we want to continue that growth and development and strategically design each site. They are positioned to align with demand from audiences, placing high quality advertising opportunities at key intervals of the commuter journey. This is an important and strategic win and we look forward to continuing our partnership with VicRoads.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.