The renewed deal encompasses the advertising rights for roadside Billboards and rail Cross Track advertising panels in a contract the company has managed and operated for over ten years.
Further to renewing this key Melbourne contract, APN Outdoor plans to introduce twenty new digital “S8” (8x2m) roadside Billboard sites through a combination of new builds and conversion of static sites, a move that aligns with the company’s ongoing commitment to innovation and digitisation. The APN Outdoor badge dominates the Melbourne cityscape, reaching 97% of the Melbourne population each week via a network of Rail, Transit, Billboard and Elite Screen panels.
APN Outdoor’s COO, Andrew Hines, commented “The retention of the MTM contract is important in maintaining the strength of APN Outdoor’s Melbourne portfolio of assets. We are dedicated to innovating and delivering the best results for our clients and are thrilled that we can continue to do so with Metro Trains Melbourne.”