MELBOURNE: The expansion of APN Outdoor’s market-leading network continues, with the company winning a competitive tender for the exclusive rights to develop a new portfolio of signage on the Princes and Western Freeways in Melbourne.
As part of the new contract with VicRoads, APN Outdoor will build 10 new signs on both freeways, offering advertisers freestanding and bridge-mounted digital and classic signs.
The new agreement between APN Outdoor, which also holds advertising contracts for the Tullamarine Freeway and CityLink in Melbourne, and VicRoads is effective now.
The first of the new sites are expected to be developed by mid-2019.
APN Outdoor Chief Executive Officer and Managing Director, James Warburton, said: “We are delighted to extend our relationship with VicRoads and add to our already strong portfolio of consumer connection points on Melbourne’s key freeways.
“APN Outdoor offers advertisers the most comprehensive outdoor network nationally and the addition of the new signage on the Princes and Western Freeways will make that network even stronger.”
The Princes Freeway is the only direct link between Geelong, which is Victoria’s second largest city, and Melbourne, while the Western Freeway is the gateway to Melbourne’s growing western suburbs and beyond to Victoria’s spa and wine country, including the popular Ballarat and Daylesford regions.
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APN Outdoor is the leader in outdoor advertising across Australia and New Zealand, with over 40,000 high-impact connection points in iconic and influential locations.
With a comprehensive, quality network that reaches 97% of Australians every day, APN Outdoor delivers scale, impact and effectiveness. Our focus on insights, powered by data, provides an unparalleled understanding of audiences, including where to find them and how to connect with them. At the heart of our business are innovative media solutions that amplify, engage and inspire action – ensuring our advertisers achieve smarter impact. It’s not outdoor without us.