News

Australia’s leading Out-of-Home company JCDecaux announces new sales and marketing leadership structure

Feb - 2019

Australia’s leading Out-of-Home company JCDecaux today announced its new sales and marketing leadership structure that will offer advertisers a client-centric ‘single point of contact’ access and in-depth experience across JCDecaux’s expanded product portfolio.

Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, the new JCDecaux team will represent more than 40,000 advertising assets across five key product areas – Billboards, Street Furniture, Transit, Rail and Airports.

The sales team is led by Chief Commercial Officer, Max Eburne and Chief Marketing Officer, Essie Wake leads the marketing team. Working closely with Eburne is General Manager – Sales, Oliver Newton, who takes responsibility for all agency, client and trading activities.

The team comprises 11 new roles including six state directors and five group roles.

Commenting on the new structure JCDecaux Chief Commercial Officer, Max Eburne, said: “Our vision is to maximise ease-of-access for advertisers, while delivering greater sophistication, innovation and creativity than ever before. Media agencies will benefit from dedicated teams comprising sales representation, data and insights expertise, creative inspiration and trading resources, representing all assets within the JCDecaux portfolio.”

JCDecaux General Manager – Sales, Oliver Newton, said: “We have assembled the best sales team in the country who appreciate the current needs of advertisers and media agencies. We have listened to what the market clearly wants and as a result we are enabling agencies to have one point-of-contact, provide one brief and receive one response. We believe this client-centric strategy will help our advertising partners efficiently achieve their desired business outcomes and also be a key differentiator in the Out-of-Home market.”

JCDecaux Chief Marketing Officer, Essie Wake, said: “Our new marketing team is committed to cementing the JCDecaux brand and its global market leadership position in the Australian and New Zealand markets, as well as working hand in hand with the sales team to deliver the most outstanding and strategic Out-of-Home solutions and in-depth audience insights through data analytics.”

The new Sales Directors are:

•    New South Wales - John Harris (previously State Sales Manager at JCDecaux)

•    Victoria - Daniel McConochie (previously Victoria Sales Director at APN)

•    Queensland - Chris Perera (previously Queensland Sales Director at APN)

•    Western Australia - Phil Dada (previously WA Sales Director at APN)

•    South Australia - Russell Bilsborow (previously SA Sales Director at APN)

•    National Direct & Independent Agencies - David Pullinger (previously NSW Sales Director at APN).

The other sales and marketing leadership team includes:

Cristina Smart – Head of Data Innovation & Audience Insight, who oversees the expanding national Insights team for strategic sales support, and manages a team of data analysts with a firm eye on future data innovation and development.

Ashley Taylor – Head of Creative Solutions, who leads the expanded Creative Solutions team to deliver inspiring and award-winning creative executions for advertisers.

Cassandra Cameron – Head of Trading and Sales Operations – who leads an expanded JCDecaux Trading team responsible for the management, optimisation and transactions of JCDecaux inventory, as well as providing commercial insights, revenue analytics and modelling.

Lucinda Milton – Business Director ANZ – JCDecaux Airports – who leads a dedicated JCDecaux Airports team focused on engaging domestic and international brands across the premier airports of Australia and New Zealand.

Marie Norman – Head of Product and Brand Marketing – who leads a newly created team of product marketing specialists and is also responsible for brand strategy and creative services.

All appointments are effective immediately.

ENDS

 

For more information, please contact:

Rochelle Burbury
Third Avenue Consulting
0408 774 577
Rochelle@thirdavenue.com.au