News

Australia’s leading Out-of-Home company JCDecaux supports Sydney Mardi Gras with rainbow branding in global first

Feb - 2019

Australia’s leading Out-of-Home company JCDecaux has shown its support of the 41st Sydney Gay and Lesbian Mardi Gras by rebadging all its advertising panels along the parade route with rainbow branded logos for the first time.


The JCDecaux logo, which is usually white, has been changed to vibrant rainbow colours in support of Mardi Gras and its philosophy.


Sydney Gay and Lesbian Mardi Gras is one of the oldest continuously operating LGBTQI organisations in Australia. Its vision is to be a global leader in the promotion of diversity, inclusion, equity and social justice through culture, creativity and partnerships.


“JCDecaux is privileged to have advertising panels along the entire Sydney Gay and Lesbian Mardi Gras parade route from start to finish. We are strong supporters of equality and diversity and wanted to showcase this in a unique way while the iconic Mardi Gras Festival is underway in Sydney.


“Each year, the city turns more and more into a rainbow coloured festival in the lead up to Mardi Gras, and this was the perfect opportunity to contribute to supporting this important culturally and socially significant event in Sydney,” JCDecaux Head of Creative Solutions, Ashley Taylor, said.


The parade route runs from Hyde Park, and along Flinders and Oxford Streets and finishes at Moore Park and the JCDecaux rainbow logos will feature on all its 20 advertising panels, including bus stops and phone bollards, along the route from 19th February until 3rd March.


ENDS


For more information, please contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577
Rochelle@thirdavenue.com.au