SYDNEY: Leading Outdoor Media Company, APN Outdoor, is pleased to announce the successful renewal of the State Transit contract for Sydney Buses for a further five year term. The company has held the contract for over two decades. The new term will involve the retention of nearly 2,000 buses across more than a dozen city depots including Brookvale, Waverley, Randwick, Leichhardt, North Sydney, Kingsgrove and Ryde.
APN Outdoor CEO, Richard Herring, commented “We are committed to the continual development of our Transit portfolio and the Sydney Buses contract win plays a vital part of our broader strategy for this format. As the predominant provider of Transit advertising across Australia, there is no doubt that this win is of strategic importance to APN Outdoor and our identity in the advertising market. Sydney Buses is one of the largest Outdoor contracts in Australia and securing it for a further five year term is a credit to our tender response team.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.