Airport

Key statistics

0 M

APN Outdoor reaches 4.5 million passenger journeys on average, every month.

Source: TBC

0 mins

average dwell time for international travelers.

Source: The Airport Economy, 2015.

0 mins

on average for the domestic traveler.

Source: The Airport Economy, 2015.

0 %

“I have more time to look at advertising at the airport environment compared to in other environments”

Source: The Airport Economy, 2015.

APN Outdoor Airports

APN Outdoor’s Airport portfolio gives access to a diverse and desirable audience across some of Australia’s busiest terminals. Reaching over 4.5 million passenger journeys on average every month, in an environment conducive to heightened receptivity, impulse purchases and long dwell times, Airports are a premium and engaging environment for brands.

Why Airports:

Dwell
Dwell

In this high dwell environment you have the opportunity to deliver detailed, copy-rich messages to a diverse but captive audience.

Linear Journey
Linear Journey

Impact and influence at every step of the journey, from check in to the departure gates we reach passengers over consecutive touch-points.

Mindset
Mindset

Airports exaggerate mood states - the perfect opportunity for brands to connect as travelers are alert, receptive and looking to be entertained.

Extension
Extension

Digital full motion video demands attention and cuts through. Every digital Airport asset can extend your video campaign seamlessly.

Bulgari  |  Meeters & Greeters, Sydney T1, NSW
Bulgari | Meeters & Greeters, Sydney T1, NSW
Vodafone  |  Sydney Domestic T2, NSW
Vodafone | Sydney Domestic T2, NSW
Swisse  |  Sydney International, NSW
Swisse | Sydney International, NSW
Gucci  |  Sydney International, NSw
Gucci | Sydney International, NSw

Want to know more?

Contact us today to find out how we can amplify your next campaign.

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Packs

Format: Demanders
Sydney International
Sydney Domestic
Perth International ...
Perth Domination
Perth - T1
Perth - T2
Perth - T3
Melbourne - Avalon
Format: Sydney International

Check In

First Digital pack at the Airport reaching all departing passengers before they enter Emigration and enter ‘Airside.’

Emigration & Flight Info Displays

Peak times are a recipe for queues in security and emigration areas. Influence while they wait. Reinforce messages from check-in.

Concourse

Concourse screens give passengers a reason to look. Inform them as they search their flight details. Influence them at point of purchase.

Business Lounges

8x full motion, portrait digital screens located at the entry and exit to key business lounges including Qantas first and business, Etihad, Emirates, Singapore Airlines and Air New Zealand

Gate Lounges

40 x full motion digital screens located at every departing gate, reaching 100% of departures. These sites are capable of ‘destination specific’ creative which allows for clients to send artwork to each screen targeted to the flight destination for that gate in real time.

Arrivals Journey

30+ screens covering the Arrivals journey from Gate, to Baggage to Arrivals hall. These are the first and last digital format seen by the Arriving passenger.

All Arrivals Pack

Located just after Arrivals duty free in both Pier B and Pier C – these will be seen by 100% of arrivals. Brand new screens of the highest quality – this is the only format in this area just prior to customs/passport control.

Lightboxes

Static backlit lightboxes are positioned across the terminal from duty free, arrivals halls, baggage and customs. Lightboxes are highly targeted and allow for 100% share of voice.

Specials

A number of unique execution opportunities to drive engagement.

Check In

5 full motion large format digital screens located in the Check In hall reaching all passengers as they depart; an average of 21 minutes dwell pp in this space

Concourse (Network 1 )

8 x full motion large format digital screens located across the Concourse hallways and retail area reaching all passengers as they arrive and depart; the average domestic trip is 45 minutes through Sydney Airport

Concourse (Network 2)

4 x full motion large format digital screens located across the Concourse hallways and retail area reaching all passengers as they arrive and depart; the average domestic trip is 45 minutes through Sydney Airport

Gate Lounge

22 digital screens located at every gate within the Airport – 100% reach across Departures; the average dwell at gates is 12 minutes in domestic

Baggage Claim

10x landscape digital screens located across the Baggage carousels reaching all arriving passengers in the Baggage hall; the average time spent is baggage is 19 minutes at Sydney Airport

Light Boxes

Static backlit lightboxes are positioned across the terminal from security, business lounges, concourse, arrivals halls and baggage. Lightboxes are highly targeted and allow for 100% share of voice.

Departures

12 x full motion, portrait digital screens located across the departing journey from Departures corridors, halls to security.

Arrivals

8 x full motion, portrait digital screens located across the arrivals journey from throughout Air-side arrivals corridors down to Baggage reclaim.

Perth Airport - Domination

46 screens reaching all departing and arriving passengers across three terminals. This pack reaches 13.6 million journeys a year.

T1 Domestic

9 x full motion, portrait digital screens covering the entire passenger journey from Departures Halls to Arrivals corridors and down to baggage.

T1 Domestic - Wall

1 x large format full motion digital screen reaching 100% of departing Virgin Domestic traffic after check in en-route to security.

T2 Regional

7 x full motion, portrait digital screens covering the entire passenger journey from Departures security, Arrivals retail and baggage.

T3 Qantas / Jetstar

10 x full motion, portrait digital screens covering the entire passenger journey from concourse, security, and business lounge.

Internals

Sold line by line and reaching both arrivals and departures, Avalon reaches 750, 000 pax per year.

Externals

APN Outdoor's external assets encompass the entire airport periphery. Create cut through and impact with all passengers arriving and departing the airport.

Campaigns

Research